General Settings is where your Business is located. 

Address:

• Street Address of your Business location.

City: 

• The City in which your Business is located.

Country:

• The Country and State your Business is located.

Postcode:

• Postal Code of where your Business is located.

Selling Location:

• This option lets you limit which Countries you are willing to sell to.

Shipping Location:

• Choose which Countries you want to ship to, or choose to ship to all locations you sell to.

Default Customer Location: 

• This option determines a Customers Default location. 

Enable Taxes:

• Rates will be configurable and Taxes will be calculated during checkout.

Currency:

• This controls the Currency Prices that are listed and which Currency Gateways you will take payments in.